Bruno Farnesi
Bruno Farnesi brings a global perspective and deep operational expertise to his role as CEO of Pure Organica Corp. With decades of experience in business development and industrial innovation, he leads the company's international expansion across clean technology, waste-to-energy, logistics, and public health. Born in Pisa, Italy, Bruno's early exposure to pharmaceutical entrepreneurship shaped his visionary approach to problem-solving — blending technical precision with the creative spirit of his Tuscan roots. His leadership is grounded in ethics, environmental responsibility, and cross-border collaboration. At Pure Organica Corp., Bruno drives the successful implementation of forward-thinking technologies that improve systems and lives across North America and beyond.
Giuseppe Soda
Giuseppe Soda is a Rome-based inventor, engineer, and business strategist with a strong track record in advanced environmental monitoring technologies and sustainable infrastructure. As Lead at Pure Organica Corp., he combines deep technical acumen with a strategic vision for scaling innovation across sectors including waste management, infrastructure resilience, and health care systems. Giuseppe is the inventor of Sentinel, a patented pipeline monitoring solution developed in collaboration with Tor Vergata University and the University of Padova. His work bridges the gap between research, technology commercialization, and strategic deployment across Europe, with a focus on creating long-term, high-impact solutions. With a background that spans product innovation, partnership development, and cross-border project execution, Giuseppe brings a multidisciplinary approach to solving complex challenges. When not engaged in technology strategy or field operations, he enjoys golfing in the Roman countryside.
Mauro Papagni
Mauro Papagni is an entrepreneur and innovator with over thirty years of experience in energy, energy efficiency, and applied environmental sustainability technologies. Throughout his career, he has developed multidisciplinary expertise spanning the design and implementation of technological systems to the strategic development of new business opportunities, with a focus on innovative solutions for reducing energy consumption and promoting environmental sustainability.
He is the creator and promoter of TI-SKIN® technology — an innovative platform based on Phase Change Materials (PCM) for intelligent thermal energy management — with applications across construction, logistics, data centers, industry, healthcare, infrastructure, and naval shipbuilding.
His work has earned prestigious national recognition, including the Be LEAF – Be The Future Award by Philip Morris Italia, the SMAU Innovation Award for three consecutive editions, and the Premio Odisseo. As a Pure Organica partner, he actively collaborates with universities, research centers, and industrial partners to foster technology transfer and transform applied research into concrete, scalable, and sustainable projects.
Vincenzo Melchiorre
Vincenzo Melchiorre is an accomplished engineer, entrepreneur, and strategic consultant with a proven track record of launching scalable ventures. Since 2012, he has founded and led multiple successful companies across the engineering, construction, and research and development sectors. Known for his technical expertise and commercial acumen, Vincenzo has consistently secured funding for his ventures, driving them to become highly profitable, growing enterprises. Beyond operational leadership, he serves as a vital sales and financial strategic consultant, helping high-growth businesses optimize operations, scale market reach, and navigate complex financial landscapes to achieve sustainable, long-term commercial success.
Roberto Terranova
Roberto Terranova is not only our VP in Europe but is the President of CONFASSOCIAZIONI del Piemonte e Val d'Aosta, the Confederation of Professional Associations representing over 420,000 professionals and 120,000 businesses across Italy and Europe. Founded in 2013, CONFASSOCIAZIONI unites more than 225 organizations operating in professions not governed by formal professional orders, collectively contributing to over 9% of Italy's GDP. Under Roberto's leadership, the organization promotes equity, innovation, and economic development by championing the role of associative professions within Italy's constitutional, legislative, and socio-economic frameworks. He is a strong advocate for building a unified national system of professions that enhances opportunity, competence, and service to citizens, while investing in Italy's future through knowledge and professionalism.
Prof. Ferdinando Franzoni
Renowned surgeon and specialist in Internal Medicine. Associate Professor at the University of Pisa (UNIPI), Department of Clinical and Experimental Medicine. Cardiologist and echocardiography expert at Istituto Fanfani; Medical Director at Lab 33. His research focuses on cardiovascular health, sports medicine, oxidative stress (TOSC Assay), epigenetics and aging, and neuroprotective effects of physical activity. Author of 100–140 peer-reviewed articles with 6,000+ citations and speaker at 80+ international congresses on cardiovascular prevention.
Arianna Frasca
A specialist in Legal & Corporate Governance, Arianna Frasca brings extensive experience in managing corporate affairs and supporting complex organizations in in-house settings. Throughout her career she has coordinated high-complexity transactions including M&A, Joint Ventures, and corporate restructuring processes, working alongside Top Management on strategic decisions, risk management, and organizational model evolution. She has developed strong expertise in integrated compliance — with particular focus on GDPR and Legislative Decree 231/01 — as well as national and international contract law. She complements this with significant experience in managing industrial relations, conducting union negotiations, and preventing and handling employment litigation. With a natural aptitude for leadership and governance, she has led multidisciplinary teams and cross-functional projects, driving operational efficiency, process optimization, and the adoption of innovative Legal Tech and HR Tech solutions. As a strategic business partner, she combines systemic vision, negotiation skills, and a results-oriented approach to support change, foster the organization's sustainable growth, and create value in dynamic, high-complexity environments.
Roman Kris
Roman Kris is an international psychologist, strategist, and advisor specializing in complex systems analysis, stakeholder relations, crisis management, and strategic project development. Working across multiple sectors and international markets, he supports organizations in navigating complex environments, building strategic partnerships, and developing sustainable growth initiatives. His multidisciplinary background enables him to integrate insights from psychology, organizational development, humanitarian engagement, and business strategy into effective and actionable solutions. As Director of Charity & Human Relations, Roman leads initiatives focused on social impact, humanitarian cooperation, and community engagement. He is committed to strengthening the connection between innovation, corporate responsibility, and human development, ensuring that business success contributes to broader societal progress. His professional approach is built on collaboration, integrity, strategic vision, and the belief that lasting innovation emerges when technology, people, and purpose work together.