The people
An officer of the Italian Navy and a helicopter pilot, Bruno Farnesi built his career where discipline meets enterprise. For fifteen years shareholder and owner of Grafica Zannini S.p.A., a European leader in pharmaceutical packaging, he accompanied its growth and international expansion, with plants in Ireland and Serbia.
An entrepreneur across shipbuilding and medical technology: owner of a shipyard in Pisa, where he designed and built very fast boats for multi-purpose and military use — such as the Kaitos 64 and 78 fast patrol boats — and an inventor, with patents in medical radiofrequency devices. He is co-inventor of the optical anti-counterfeiting seal for medicines, donated to the Italian State Printing Office.
Since 2017 he has lived between California and Pisa, bridging the two shores and bringing the best Italian technologies to the American market. From this vocation comes Pure Organica Corp., of which he is founder, CEO & Chairman: ethics, environmental responsibility and international collaboration, with a pilot's precision and the creative spirit of his Tuscan roots.
Giuseppe Soda is a Rome-based inventor, engineer and business strategist with a strong track record in advanced environmental monitoring technologies and sustainable infrastructure. As Lead at Pure Organica Corp., he combines deep technical expertise with a strategic vision for scaling innovation in sectors such as waste management, infrastructure resilience and healthcare systems. Giuseppe is the inventor of Sentinel, a patented pipeline monitoring solution developed in collaboration with Tor Vergata University and the University of Padua. His work bridges the gap between research, technology commercialization and strategic implementation in Europe. When not engaged in technology strategy or field operations, he enjoys golfing in the Roman countryside.
Mauro Papagni is an entrepreneur and innovator with over thirty years of experience in energy, energy efficiency and applied environmental sustainability technologies. Throughout his career he has developed multidisciplinary expertise spanning the design and implementation of technological systems and the strategic development of new business opportunities, focusing on innovative solutions to reduce energy consumption and promote environmental sustainability.
He is the creator and promoter of TI-SKIN® technology — a proprietary platform — EnigMat™ for the US market — combining a high-reflectivity film with a phase-change mineral core for intelligent thermal energy management — with applications in construction, logistics, data centers, industry, healthcare, infrastructure and naval shipbuilding.
His work has earned prestigious national recognition, including the Be LEAF – Be The Future di Philip Morris Italia, lo SMAU Innovation Award per tre edizioni consecutive e il Premio Odisseo. As a partner of Pure Organica, he actively collaborates with universities, research centers and industrial partners to foster technology transfer and turn applied research into concrete, scalable and sustainable projects.
Vincenzo Melchiorre is an accomplished engineer, entrepreneur and strategic consultant with a proven track record of launching scalable ventures. Since 2012 he has founded and led multiple successful companies across the engineering, construction and research-and-development sectors. Known for his technical expertise and commercial acumen, Vincenzo has consistently secured funding for his ventures. Beyond operational leadership, he serves as a strategic sales and financial consultant, helping high-growth businesses optimize operations and achieve sustainable, long-term commercial success.
Roberto Terranova is not only our VP in Europe but also President of CONFASSOCIAZIONI of Piedmont and Aosta Valley, the Confederation of Professional Associations representing over 420,000 professionals and 120,000 businesses across Italy and Europe. Founded in 2013, CONFASSOCIAZIONI unites more than 225 organizations operating in professions not governed by formal professional orders, collectively contributing over 9% of Italy's GDP. Under Roberto's leadership, the organization promotes equity, innovation and economic development, championing the role of associative professions within Italy's constitutional, legislative and socio-economic frameworks.
Renowned surgeon and specialist in Internal Medicine. Associate Professor at the University of Pisa (UNIPI), Department of Clinical and Experimental Medicine. Cardiologist and echocardiography expert at the Fanfani Institute; Medical Director at Lab 33. His research focuses on cardiovascular health, sports medicine, oxidative stress (TOSC Assay), epigenetics and aging, and the neuroprotective effects of physical activity. Author of 100–140 peer-reviewed articles with over 6,000 citations and speaker at more than 80 international congresses on cardiovascular prevention.
A specialist in Legal & Corporate Governance, Arianna Frasca brings extensive experience in managing corporate affairs and supporting complex organizations in-house. Throughout her career she has coordinated highly complex extraordinary transactions, including M&A, joint ventures and corporate restructuring processes, supporting top management in strategic decisions, risk management and the evolution of organizational models. She has developed solid expertise in integrated compliance, with particular reference to GDPR and Italian Legislative Decree 231/01, as well as in national and international contracts. She also brings significant experience in industrial relations, union negotiations and the prevention and management of employment litigation. With a natural aptitude for leadership and governance, she has led multidisciplinary teams and cross-functional projects, fostering operational efficiency, process optimization and the adoption of innovative Legal Tech and HR Tech solutions. As a strategic business partner, she combines a systemic vision, negotiation skills and a results-driven approach to guide change, support the organization's sustainable growth and create value in dynamic, highly complex environments.
Roman Kris is an international psychologist, strategist and advisor specializing in complex systems analysis, stakeholder relations, crisis management and strategic project development. Working across multiple sectors and international markets, he supports organizations in navigating complex environments, building strategic partnerships and developing sustainable growth initiatives. His multidisciplinary background enables him to integrate psychology, organizational development, humanitarian engagement and business strategy into effective, actionable solutions. As Director of Charity & Human Relations, Roman leads initiatives focused on social impact, humanitarian cooperation and community engagement. He is committed to strengthening the connection between innovation, corporate responsibility and human development, ensuring that business success contributes to broader social progress. His professional approach is built on collaboration, integrity, strategic vision and the belief that lasting innovation emerges when technology, people and purpose work together.